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Bachelor’s Course in Language Mediation Sciences
Marketing for food and wine tourism
This course aims to train experts in Tourism, and Food & Wine Management.
Objectives of the Course
This course aims to train experts in Tourism, and Food & Wine Management with native fluency in at least two foreign languages. Our graduates will be able to use all inter- language communication tools in the field of advertising and international marketing in order to foster the internationalization of the tourism industry with a particular focus on the food and wine sector. They will develop cross-sectoral skills that will allow them to understand the dynamics of the communication and public relations market, either in Italy or abroad.
Curriculum
The student can choose one of the following plans of study:
Plan A – Second language of choice TRANSLATION (French-German-Spanish)
Plan B – Second language of choice INTERPRETATION (French-German- Spanish)
First year
Unit Code | Study Unit | Credits | |
L-FIL- LET/12 | Italian Linguistics | 6 | |
SECS-P/08 | Intercultural Communication and Society | 6 | |
L-LIN/10 | English Literature 1 | 9 | |
L-LIN/05-03-13 | Second Language Literature 1 – other than English | 9 | |
| L-LIN/12 | Language Mediation 1 –English | 6 | |
L-LIN/12 | Language Mediation 1 –English | 15 | |
L-LIN/04-07-14 | Second Language Mediation 1 – other than English | 15 | |
Second year
Unit Code | Study Unit | Credits | |
SECS-P/08 | Culinary arts marketing | 6 | |
M-GGR/01 | Workshops in Geography and Culture of European and non-European Food | 6 | |
| M-STO/04 | Workshops in History and Culture of Italian Food and Wine | 6 | |
AGR/15 | Workshops in Quality Assessment and Management of Culinary Arts and Catering | 6 | |
L-LIN/10 | English Literature 2 | 6 | |
L-LIN/12 | Language Mediation 2 – English | 15 | |
L-LIN/04-07-14 | SecondLanguageMediation 2 – other than English | 15 | |
Third year
Unit Code | Study Unit | Credits | |
L-LIN/12 | Language Mediation 3 – English | 15 | |
L-LIN/04-07-14-21 | Second Language Mediation 3 – other than English | 15 | |
Study Unit of student’s choice | 15 | ||
Tutorials, Conferences, Certifications and Workshops | 3 | ||
Internship | 6 | ||
Final Exam | 6 | ||
Main Subjects
This course includes specific and practical subjects as well as workshops that are in line with job market requests.
The main subject, among others, is the following:
• Culinary arts marketing
Some vocational workshops
Quality Assessment and Management of Culinary Arts and Catering
Geography and Culture of European and Non-European Food
History and culture of Italian food and wine
Career opportunities
Columbus Academy study plans develop both theoretical and practical skills that allow graduates to specialize in different professional fields and become:
Intercultural mediators in the fields of tourism and food & wine
Experts in food & wine with advanced language skills
Experts in marketing for businesses for the internationalization of food & wine businesses
Managers in the tourism, and food & wine sector both in Italy and abroad
Experts in the hotel industry, as well as in restaurants and in the wine brand business
